一般把设置在户外的广告叫做户外广告(Outdoor Advertising)。常见的户外广告有:路边广告牌、高立柱广告牌(俗称高炮)、灯箱、霓虹灯广告牌、LED看板等,现在甚至有升空气球、飞艇等先进的户外广告形式。这篇文章和大家分享40个非常聪明的户外广告设计案例。
McDonald’s: Billboards 200m-197m
Colorado State Patrol: Don’t Lose Your Head
Quebec city magic festival: Magic hat and pigeons
CNN: Stories with the full background, 3
Berger: Sky
Panasonic nose trimmer: Baldy
Foundation Abbé Pierre: 12
Toyota Prius: Pre-collision
Mercedes-Benz: Gullwing
BMW: Checkmate
Denver Water: Evolution
Varuhuset Femman (Femman Department Store): Keep a Friend Warm
Pathfinders Teen Homeless Shelter: Homeless Teen, 1
www.delhishomeless.org: Indoor Advertising
Virgin Atlantic: What brings you to London?
Leica binoculars: Rhinoceros
Specsavers: Scooter
Cedars-Sinai Spine Center: We know how you feel
SunSmart Cancer Council Western Australia: Cut Out
Coca-Cola / WWF: Plant Billboard